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Wednesday, September 30, 2009
One Last Chance for Hunger Action Month!
Friday, September 25, 2009
Share Hunger Action Month on other sites
Feeding America's Hunger Action Month
GIVE A LITTLE TIME
SPREAD THE WORD ABOUT HUNGER!
When one person speaks out against hunger, an interesting thing happens… That one person tells a few friends, and they tell a few more, and soon it spreads through a neighborhood, a town, and eventually a nation. And it all starts with just one voice.
Spread the word!
Lisa
Monday, September 21, 2009
Mercury Marine stays in Wisconsin — but at what cost?
Here is a compelling OpEd piece written by the lead union negotiator for Mercury Marine in Fond du Lac, WI, who resigned during the recent debacle over moving to Oklahoma vs. lowering wages/benefits.
I am not taking sides here, but the writer makes some excellent points. It is also the only published article that I could find taking the workers' side. I find that very curious.
Friday, September 18, 2009
eBay takes a step backwards - quietly expanding the adcommerce system to off-eBay advertisers
By: President and CEO of ChannelAdvisor, Scot Wingo
.........It looks like eBay is now looking to expand their AdCommerce program to allow 'off eBay' ads via shopping.com into AdCommerce.The way I imagine this would work:
- Retailer specifies which of their shopping.com products they want to advertise
- Retailer specifies a CPC for the program or maybe even at the product level
- eBay shows off-eBay ads on search result pages.
As stated in the title, I think this is a big step BACKWARDS for eBay. We were excited to see them announce they were taking the banner page off of SERPs and some of the irrelevency caused by the featured program. But here we are a short time later seeing them seemingly talking out of both sides of their mouth and not only increasing a program that decreases the relevancy of the search results, but now will also include taking buyers off eBay!
eBay needs to do some soul searching and decide what they want to be when they grow up - transactional or advertising (cpc/cpm) based? Do they want to truly show the most relevent products or do they want to focus on the pure short-term economics?
Stay tuned
We'll be on the lookout for more information about this program, specifically:
- Is there closed-loop tracking available?
- What is the ROI?
- Is this actually a cheaper way to sell on eBay than selling direct?
program to allow 'off eBay' ads via shopping.com into AdCommerce....
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Disclosure of Material Connection: I have received one or more of the products or services mentioned in various blog posts for a discount or free in exchange for my unbiased review. I will always give my honest opinion regardless of any compensation received. Some posts may contain affiliate links. When you click on those links to make your purchases, I receive compensation at no extra cost to you. I love it when you do that. ;) So thank you!
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